My Best Facebook Offer
I have run different offers on Facebook(FB) with no success. I am aware I’m not the only one who hasn’t gotten the desired conversion rate on Facebook as I have heard many people talk about their frustrations about its non-converting nature. The only key to winning the non-converting nature of some offers on Facebook is continual trial and testing until the desired result is achieved.
So, I tried and tried, tested and tested. Sometimes, I run offers that gets hundreds of clicks within hours(at $0.30) with no single conversion. While my offers we;re not converting, I was losing money but was focused at the same time. Over the last week, I decided to try an offer that pays $1. That’s right 1 buck. It was an “attacking” first page email submit offer. I said attacking because the landing page wasn’t cluttered and its call to action was intimidating(can’t resist). Another reason why I opted to run this offer was because Facebook is the best platform to give me the needed audience and cheapest cost per click.
I tried this offer out on Facebook and my click through surpassed anything I have ever seen before on FB. This may not sound so nice to some, but I got a 10% CTR on an offer that’s mainly targeted at one gender. With this offer, I was able to cut down my cost per click(CPC) by more than 100% while my conversion rate was within the range of 25%.
With my results, my confidence in Facebook advertising was raised a little. and my ROI was at about 100%. I’m sure you may be wondering how I was able to go from 0% conversion to about 25%, right? Well, I think I did everything differently. I decided I really don’t have to run offers that pays tens of dollars before I can make money. I said to myself, $1+$1+$1… and so on will make good money if I have good click through rates and good conversion. This simple thought led me to try the $1 offer on FB.
If you have issues with conversions on Facebook, I’d like to offer some tips that has helped me; they may help you too…
- Since Facebook ads are less targeted/contextual compared to the search engines, not every offer will do well on there. Mostly, offers that require little or no payment will do well.
- Again, since most ads that appear on FB are not triggered by a user’s search word/phrase it is very unlikely for most offers to do well. In this case, an offer that is in the form of a giveaway will mostly do well.
- An offer that is unique in it words/content and image will also do well. Here is an example: If you use Facebook regularly, you will find that the most advertised free offers are the Mac Book Air in varieties of colors. In my opinion, I think people get tired of ads they see too often and this basically will result in lower click throughs and lower conversion. An offer like this, in my opinion, will be hard to revive for high CTR and conversion.
- As with most offers, first page conversion offers will be good on Facebook. Scenario: If I could run an email submit offer(first page email submit to convert) and was at 25% conversion, what can one say about offers that don’t convert on the first page? What can one also say about offers that require some payments or converts on 2nd or third page? You can decide that yourself.
- Generally, I think VERY CHEAP offers and any other offer that appeals to a broad range of Facebook users of either gender or a particular gender(i.e. dating) will do good. Other examples will be free items that are new on the Facebook ad platform(not like the Mac Book Air).
In this post, I haven’t talked about all the offers that I think may offer the best results. I have only talked about some criterion to consider before running an offer on the Facebook platform. You really don’t have to agree with all I have said here, but test for yourself to see if some of the offers I have condemned here still hold any good.
I have heard people talk about grants offers and Google money this, Google money as some of the best performing offer on Facebook, but I think these offers are getting old by the day. These offers would still receive some decent clicks and conversions, but I think it has reached its peak and it’s declining real fast.
As usual, feel free to comment below, share your ideas, thoughts, and suggestions.
JD
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